Outsell’s Minneapolis Headquarters by Gensler

Design and architecture firm Gensler has designed a new headquarters for the research and advisory firm Outsell in Minneapolis, Minnesota.

“Outsell develops analytic software that leverages real-time online consumer interactions and applies predictive algorithms to optimize consumer engagement, overlapping technology and creative expertise. That concept of overlap was a key driver of the design of its new Minneapolis headquarters. People overlap in various spaces along a main circulation path, which become significant nodes for engagement and accelerated serendipity. A large café and adjacent reception area can accommodate a gathering of the entire staff by opening a metal drapery that otherwise separates the two yet maintains a visual connection. The overall result is a restrained, graceful design that helps tell Outsell’s distinctive story,” says Gensler

• Location: Minneapolis, Minnesota
• Design and photos: Gensler