A Look Inside Creston/Unlimited Group’s London Office
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Michal
Unlimited Group (formerly Creston), is a marketing communications group that offers integrated solutions across customer engagement, B2B, digital transformation, CRM, and analytics to solve complex business problems. Few years ago, the company hired workplace design firm Oktra, to build their new head offices, located in London’s Soho neighborhood.
“The initial work, a strip-out of the existing fit-out, was straightforward; the redesign, more of a challenge. They wanted a space with personality – ‘quirky but not too quirky’. The companies – Fever, ICM Direct, TMW, Nelson Bostock and Things With Wings – work independently and collaboratively, so a logical and practical flow throughout the six floors was as important as well as designing spaces where creativity would bloom. Driving business performance through collaboration, integration and communication was our brief, so the space creates opportunities for all staff to come together through team working and chance meetings. A breakout space, games area and terrace are the main focal points, with a connecting lift and staircase linking and leading staff through the different divisions. Creativity and fun were also needed to define the working environment. The floors have been stripped back and injected with colour and soft furnishings. It is professional yet relaxed, bold and vivid yet reflective and sensitive; the ideal creative hub,” says Oktra
- Location: London, England
- Size: 50,000 square feet
- Design: Oktra
- Photos: Thierry Cardineau
