A Tour of Droga5’s New NYC Office Expansions

Michal
Digital agencies
5 years ago

Droga5, a creative advertising agency known for its work for clients such as Game of Thrones, Amazon and The New York Times, recently hired architectural firm Vocon to design their new office expansion in New York City.

“The 40,000-square-foot project spans floors 7, 8 and 9 and features a dramatic staircase connecting floors 9 and 10.

The 9th floor offered an opportunity to bridge the gap between the existing Droga5 offices and the new space. Vocon created a large-format pantry area and informal lounge seating that encourages collaboration and impromptu meetings while promoting cultural events within Droga5’s daily office activity. Droga5’s founder, David Droga, often addresses the company from the 9th floor, speaking to team members gathered on the 9th and 10th floors. Vocon’s design not only connected the old and the new spaces but also served multiple functional purposes.

Vocon utilized its advanced virtual reality and AI technology to create a model of the staircase and surrounding stadium seating. This modeling allowed Droga to envision the space and make changes to the design to maximize the community space. The staircase can be used as seating throughout the day and incorporates a large projector and screen that can be easily seen from both the 9th and 10th floors during all-hands meetings. The space opens into a large cafe area and community space, allowing the staircase to unite both floors and feel like the operational heart of the Droga5 headquarters.

The Vocon team, led by Kate McGoldrick, Senior Project Designer, and Patrick Wong, Senior Technical Designers, utilized the typical Droga5 design elements of high-contrast colors of black and white, walnut, concrete floors and metal accents for a sophisticated and warm industrial feel. The design team also incorporated the client’s brand palette with shades of blue throughout the space, working to ensure that the project continues the company branding and design choices on the other floors. The layout’s mix of open space and offices was selected to create clearly-defined areas for client interfacing, collaboration, and production,” says Vocon.