A Tour of Ruhnn Culture’s Modern Hangzhou Office

Michal
Digital agencies
5 years ago

Marketing incubator Ruhnn Culture recently hired architecture firm inDeco to design their new office in Hangzhou, China.

“As designing Ruhnn Culture’s new office, inDeco worked to create a series of continuous spaces based on careful consideration of spatial pattern and order, light and shadows, material selection and interconnection of various functions, and to extract working scenes and translated them into lifestyles.

Design concept

Space is the container of activities, while workplace is the carrier of life.

As commerce and services have long been integrated into communities, working has been blended into every corner of cities and has become a part of life. As designing Ruhnn Culture’s new office, inDeco worked to create a series of continuous spaces based on careful consideration of spatial pattern and order, light and shadows, material selection and interconnection of various functions, and to extract working scenes and translated them into lifestyles.

Work is life. It has emerged as a new work mode.

Functional division

“E-commerce” and “KOLs” are the key words of Ruhnn Culture, so the users and visitors of its office are relatively special. In order to optimize user experiences, inDeco figured out a clear functional division. 37F mainly serves for live streaming, shooting and display purposes, complemented by office area and spaces for meeting and negotiation.

38F is mainly used as office area, which also accommodates other supportive functions such as reception, contract signing, and negotiation, etc.

Exclusive color palette

The whole space is dominated by Morandi colors (hues widely seen in Giorgio Morandi’s paintings), such as light gray, grayish pink and pale blue. Those soft colors are matched in diverse manners, which presents varying and rich visual effects. They echo with each other and showcase classy balance and coordination. The Morandi color palette has lasting appeal, which carries the company’s wish to help every young KOL to have a long career development span.

Open office area

Instant, efficient and free communication is essential for Ruhnn Culture, since it’s at the forefront of Internet trends. Considering this, inDeco created an open office area, which ensures close connection among the staff and makes the space more inspirational. The designers adopted delicate and rational bluish gray as a basic hue, while shaking off complicated designs and excessive decorations, thereby created a simplistic yet dynamic space as well as a free working atmosphere.”